For business owners · Founders · Anyone starting or scaling a business

MINDSET HEIST ACADEMY.

Passion built the business. Passion is also what's running it — you, in the seat, every day, working in it instead of on it. That's not a broken business. That's a business without an engine. Ninety days, live with Jeffrey Morgan five nights a week, and you build the engine: identity, systems and the money plan, as one stack. Not three.

You built it on passion.
Now build the machine that carries it.

Next intake 1 November Sunday to Thursday, 7:30pm Sydney time $299 a month · cancel anytime
CLAIM YOUR SEAT TAKE THE 3-MINUTE REALITY CHECK Nine questions. No sign-up. No email.
THE FREE SAMPLE

The 3-minute reality check.

Nine statements. Tap the one that's true for you. Nothing is stored, nothing is sent. At the end you get a straight read on where the business is leaning on you instead of a system — and which of the three tracks fixes it first.

PLAN IT
1 of 9

WHO IT'S FOR

Business owners, and the people about to become one. Hairdresser, tradie, farmer, coach, e-commerce, tech founder — the type of business doesn't matter. What matters is this: you're good at the work, you care about it, and you know there's a level you haven't reached because the business still runs through you. Starting or scaling, there's a track for you in every session.

WHAT IT SUPPORTS

  • The operator who is the system — nothing moves without them
  • Leads that come from referrals and luck, not a pipeline you control
  • An offer, price and message that were never built — they just happened
  • No CRM, no automation, no website or app that works for you overnight
  • Money coming in with no plan for what it does next
  • The identity that got you here and won't get you there

OUTCOMES

  • A working system inside 90 days — built in the room, not handed to you
  • Website, app and CRM live, with the funnel running behind them
  • An offer ladder and a message that brings the right people to you
  • A content engine and an AI agent team that don't need you in the loop
  • A money model and your number — the figure that makes you free
  • Pyramid of Success rescored on Day 90. Measured, not claimed

DELIVERABLES

  • 65 live sessions over 90 days — five a week, 30 minutes each, Sunday to Thursday, 7:30pm Sydney time
  • Sunday open Q&A with Jeffrey Morgan — bring the real problem
  • Live weekly and monthly calendar so you always know what's coming
  • The GPS To Life™ system behind the Academy wall — every tool, always evolving
  • Three tracks, one stack: Plan It. Seize It. Own It.
  • A community of operators building alongside you — no cheerleaders
  • The Academy Guarantee — do the work, build the system, or your money back
THE LADDER

The system, by the numbers.

One house. Three tracks. Ninety days on a measurable timeline — from the reality check above to a system that runs without you.

90
Days. One build.
Week-by-week, both tracks, every session
65
Live sessions with Jeffrey Morgan
Five a week · Sunday to Thursday
54%
Increase in staff happiness
Internal program data
77%
Improvement in time management
Internal program data
INSIDE THE ACADEMY

Three tracks. One stack.

Every session runs on the GPS To Life™ — the system Jeffrey Morgan built to take himself from a cell to a boardroom, then rebuilt for a million people since. These are the tools you work with. Not read about. Work with.

PLAN IT
Identity. The person running the business.
  • Pyramid of Success — five tiers, one score, the weakest tier named. Scored on Day 1 and Day 90.
  • Perception Correction™ · The Big Four — the four stories you tell yourself that decide what you're allowed to earn.
  • The FEAR Loop — where the hesitation lives, and how to break the loop before it costs you another year.
  • The TEE Principle — thoughts, emotions, execution. What actually moves when you decide.
  • The Infinity Model — eight goals across four domains, short and long term, so the personal and the business pull the same way.
  • Dissonance work — the gap between what you say you want and what you do every day, closed.
SEIZE IT
The build. What was the Business Accelerator.
  • The Blueprint — 37 stops from business identity to proof. Soul, title, tagline, ICP, offer, funnel, delivery kit.
  • Your website, your app, your CRM — built live, screen shared, with you at the keyboard.
  • Offer & pricing · Market & message — the value ladder from low ticket to high ticket, and who it's for.
  • The Funnel — landing pages, lead magnets, email and SMS, webinars. Live and running.
  • Sales & objections · Social authority — content that brings clients to you, and the conversation that closes them.
  • Your AI agent team · SOPs & delegation — the business that runs on a Friday when you're not there.
OWN IT
The money. What it does after it lands.
  • Your number — the monthly figure that makes you free. Most owners have never written it down.
  • The money model — margin, cash, what the business keeps and what it should never spend.
  • Investments & wealth systems — the plan for the money so the business builds something, not just pays the bills.
  • The lifestyle outcome — do what you want, when you want, with who you want, as much as you want.
THE ROADMAP

The GPS to freedom.

Five steps. Ninety days. Each one removes a specific bottleneck holding the business hostage — and you.

STEP 01

DIAGNOSE THE BLOCK

Know what's bleeding your time, energy & profit.

Identify the bottlenecks before they bury you.

STEP 02

DESIGN THE BLUEPRINT

Build your Value Ladder — low ticket to high ticket.

Create offers that attract, ascend and automate.

STEP 03

DEPLOY THE SYSTEM

Lock in your website, app, CRM, email and auto-DMs.

Let tech handle what's been holding you hostage.

STEP 04

DRIVE TRAFFIC SMART

Turn content into clients.

Organic first. Paid later. Momentum always.

STEP 05

DOMINATE YOUR NICHE

Step into authority.

Build trust, traction and tribe.

HOW IT RUNS

Five nights a week. 7:30pm Sydney time.

Thirty minutes a night, live, screen shared, work done in the room. A live weekly and monthly calendar inside the Academy shows you exactly what's coming, so you turn up and build — no guessing.

SUNDAY
Open Q&A

Bring the real problem. Both tracks together, the week's theme set.

MONDAY
Live build

Start track and Scale track, same theme, different assignment.

TUESDAY
Live build

Screen shared. You at the keyboard. Done before you log off.

WEDNESDAY
Live build

The week's system takes shape — website, offer, funnel, whatever the theme is.

THURSDAY
Live build

Close the loop on the week. Ship it.

FRI & SAT
You build

No session. Head down. The community's open if you get stuck.

One theme per week, covered properly — a whole week on your offer, a whole week on your funnel, a whole week on your AI agent team. Thirteen weeks. Day 90 is the Own It ceremony: Pyramid rescored, and every operator presents what they built to the room.

— THE TRANSFORMATION —
You stop working in it.
It starts working for you.
A business that runs as a machine — with or without you in the seat.
CALCULATOR

The cost of the ceiling.

Drag the sliders. Every month at the same ceiling has a price — in revenue that didn't arrive, in hours the business took from you, in the level you haven't reached yet. Put a number on it.

18 months
$
8 hrs
$
What the ceiling has already cost
$183,360
Against $299 a month for the Academy.
Missed revenue: $144,000 · Lost hours: $39,360
Over the same period, the Academy would have cost $5,382. That's a 34× gap between the ceiling and the system.
Indicative only — built from your own inputs, not a prediction of your results. Cost of the ceiling = (missed revenue × months) + (lost hours × your hourly value × weeks). The Mindset Heist Academy™ is $299 per month.
THE INVESTMENT

What $299 a month actually buys.

Programs of this kind are commonly sold as a five-figure fee, paid upfront, for a few hours a month. This is the opposite model. Month to month. No upfront. No lock-in. And every single thing below is inside it.

65 live sessions with Jeffrey Morgan across 90 days32+ hours in the room
Sunday open Q&A, every week13 sessions
The GPS To Life™ system — Pyramid, Perception Correction, FEAR Loop, TEE, Infinity Model, The BlueprintBehind the wall, always evolving
Your website, app and CRM built live, with the funnel behind themBuilt with you, not for you
Live weekly and monthly calendar, operator community, both tracksIncluded
The full 90 days3 × $299 = $897
MINDSET HEIST ACADEMY™
$299 per month
Month to month. No upfront, no lock-in. Cancel anytime. Next intake opens 1 November.
Claim Your Seat →
✓
The Academy Guarantee.

Turn up for the full 90 days, attend the sessions, complete the builds, and if you finish without a working system — website, offer, funnel and CRM — we refund your three months. That's the deal. Do the work, build the system, or your money back. Conditions apply.

THE MINDSET HEIST ACADEMY™ — INFO PACK The three tracks, what's inside each one, how the 90 days run and what it costs. Send it to whoever needs to see it before you say yes. PDF.
↓ DOWNLOAD INFO PACK

Passion got you this far.

Ninety days, five nights a week, and the business runs on a system instead of on you. The seat is $299 a month. Or take the reality check first and see where the leak is.

Claim Your Seat Talk to Us First Take the Reality Check